In July 2015, I was a guest on the Four Grainer: Inside the Jewelry Trade Radio Show, with host Rod Worley. You can listen to the recording of that episode here.

Rod puts together a good radio show loaded with several questions that always intere...
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What's your favorite type of content? Given that content includes written articles, videos, podcasts, photography, and every other type of creative digital experience. There's a labor cost associated with creating a digital experience for your customers, a cost that's not easily understood by small business owners.

There's also a competing value of the content that swings between the long term value to attract quality customers and the short term value of getting a lot of attention. S...
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What do you think makes a profitable company?

Ask that question to a room filled with 100 business owners and you'll probably get 100 different answers based on their own experience and how they perceive their own profits. In truth, profit is a measure of all the money left over after you deduct expenses from the money you make from sales.

This equation has been around for as long as businesses have been around:

Sales - Expenses = Profits

Although the equation seems simple, most small busines...
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